One-Liner
A consumer-complaint workflow tool distributed through Colombia's Catholic parish network that helps households send formally structured complaints to the consumer regulator.
AI Thinking Process
Colombia SIC: Consumer Protection Deputy Superintendence allows PQR (Petición/Queja/Reclamo) complaints. Colombian Estatuto del Consumidor Law 1480/2011 has specific consumer rights. 90%+ of Colombia is Catholic — parish network covers every barrio.
Verb Transplant: 'brief' verb from legal world (lawyers write briefs to courts) transplanted to consumer-side complaint drafting. Colombian Estatuto has specific articles (16, 17, 18, 23, 47) most consumers never cite.
Conviction 42%. Worry: founder-fit gating constraint (G121). Parish distribution requires Colombian co-founder or day-1 partner.
SIC Facilita: government-shipped consumer complaint workflow on sedeelectronica.sic.gov.co. Consumóvil: government-shipped mobile app for consumer complaints. Both free, both Spanish-localized, both maintained actively.
Conviction 42% → 18%. Government has shipped consumer workflow. The gap identified in Pass 1 is filled by the regulator itself. Founder-fit gating (G121) remains binding. Fundamental kill.
Kill Reason
Colombia's SIC has already shipped two consumer-facing tools: SIC Facilita (digital complaint workflow) and Consumóvil (mobile app for consumer complaints) — both free, both Spanish-localized, both backed by enforcement authority. The consumer-workflow gap identified in Pass 1 is filled by the regulator itself.
Risk Analysis
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