One-Liner
A consumer phone app that photographs home damage, predicts the likelihood of a successful insurance claim, and generates an optimised claim packet for the specific insurer.
AI Thinking Process
US/UK/DE homeowners: water-damage and appliance failure cause €500-€3,000 damage — just above deductible. 28% small-claim rejection rate in UK (Which? 2024). Consumer either eats cost or files without guidance.
Lemonade (AI insurer), Jerry, Policygenius, Claimable (UK), Insurify. Small-claim evidence packaging — not found as consumer product.
G008: claims 1-3 times per property per decade. Fatal subscription frequency.
Transactional pricing: $29 per claim assessment.
G117 fires: insurance paid-ad ecosystem (EverQuote, InsWeb, LexisNexis Lead Solutions) has subsidised CAC. CAC $80-120+ against $29 revenue. G117 now 3-for-3 in kill discipline.
Kill Reason
G008 frequency trap: claims are 1-3 times per property per decade — subscription frequency fatal. G117 third validation: consumer one-shot advisory at $29 structurally fails CAC economics against insurance lead-gen incumbents (LexisNexis, InsWeb, EverQuote) that have subsidised CAC via lead resale. CAC projected $80-120+ against $29 revenue.
Risk Analysis
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