One-Liner
A mobile app and browser extension helping EU consumers detect and report AI-generated content that lacks legally required disclosure labels under the EU AI Act.
AI Thinking Process
G053 (Regulatory Rights as Consumer Product): EU AI Act Article 50/51 creates consumer rights for 450M EU residents — right to know when interacting with AI-generated content. App + extension detecting unlabeled AI content, documenting violations, generating regulatory complaints.
WHO fails: 'EU consumers encountering AI content' = everyone. Too vague. Who would actually download an app to report AI labeling violations? Requires: (a) cares about AI transparency, (b) understands regulatory framework, (c) personally harmed.
Pivot WHO: journalists and fact-checkers in EU needing systematic documentation tools. $29-99/month prosumer product. But market is too small: 2,000-5,000 professional fact-checkers globally = $2.4-6M ARR max. Too small for standalone business.
Pivot WHO v2: consumer advocacy organizations and class-action law firms needing systematic evidence collection. This becomes legal tech for class-action evidence. But legal tech (Relativity, Exterro) already established.
After 3 WHO pivots, no clear paying market found. EU AI Act enforcement = government authority, not private lawsuits. Individual consumers have no financial incentive. Kill — fundamental: no paying customer with economic incentive exists.
Resurrection attempt: US geography pivot with FTC private action. Result: US has no AI content labeling mandate to enforce. FTC enforcement is government-initiated, not private action. Resurrection failed — fundamental.
Kill Reason
After three buyer pivots (general consumers → journalists/fact-checkers → class-action law firms), no paying customer with sufficient financial incentive was found. EU AI Act enforcement is through government authorities, not private lawsuits — individual consumers have no financial stake in reporting violations, journalists need is too small (2,000-5,000 globally), and legal tech for class-action evidence is an established category.
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killed: After three buyer pivots (general consumers → journalists/fact-checkers → class-action law firms), no paying customer with sufficient financial incentive was found. EU AI Act enforcement is through government authorities, not private lawsuits — individual consumers have no financial stake in reporting violations, journalists need is too small (2,000-5,000 globally), and legal tech for class-action evidence is an established category.
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