Filipino Domestic Worker × Cross-Border Elder-Care Coordination
AI Thinking Process
Kill type: FEATURE_NOT_PRODUCT. Pivot attempted: Resurrection attempted in Pass 2: HK-employer-subsidized care coordination as retention benefit for domestic workers. Conviction 38% — insufficient. Maxicare OFW Family Care Plan already covers the OFW family as a unit. KonsultaMD telemedicine covers OFW family health. The elder-care coordination layer would be a feature these existing products could add in two sprints. Resurrection via HK-employer-subsidized model reached only 38% conviction — HK helper agency adoption is too slow for unit economics to converge before incumbents extend their products.
Kill Reason
Maxicare OFW Family Care Plan already covers the OFW family as a unit. KonsultaMD telemedicine covers OFW family health. The elder-care coordination layer would be a feature these existing products could add in two sprints. Resurrection via HK-employer-subsidized model reached only 38% conviction — HK helper agency adoption is too slow for unit economics to converge before incumbents extend their products.
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