Customer Recall Match System

COLDautomotiveNorth America8 Mar 2026

Discovery Lens

C Combination Innovation

Two separate worlds finally connect — and the intersection is a product

One-Liner

RV dealers have no systematic way to match their past customer database against new manufacturer recalls for the RV body (slideout systems, appliances, LP systems) — missing a recall creates safety liability and regulatory exposure.

Kill Reason

Major DMS platforms (CDK Global, Reynolds & Reynolds, DealerSocket) already include recall notification and customer matching modules, and NHTSA's public API makes the underlying recall data freely accessible to any developer. An independent product competing against embedded DMS features with existing dealer relationships has no distribution advantage and no technical differentiation that incumbents cannot replicate in a sprint.

What do you think?