One-Liner
A version-controlled archive for small US investment advisory firms that would create a tamper-proof, auditor-reconstructable record of every social media post, podcast, and website page — like git blame applied to marketing compliance.
AI Thinking Process
SEC Marketing Rule enforcement intensifying through 2026. Examiners expecting reconstructable evidence trail for every social post, podcast, testimonial. Smarsh, Smart-RIA, MirrorWeb dominate enterprise.
SE Verb Transplant (G116): 'git blame' + 'version control' applied to marketing artifacts. Every artifact gets content-addressed snapshot, revision tracked, disclosure substitution logged with tamper-proof timestamp, every approver recorded. Auditor types 'show me homepage on 14 March 2025' and gets perfect snapshot.
Smarsh/MirrorWeb: enterprise. Smartria: SMB-RIA at ~$500-1500/month. Gap is narrower than hoped. Can Smartria add version-control + git-blame UX in 2 weeks? Probably not (3-6 month architecture rework). Defensible window: 12 months.
Is CCO's pain really the snapshot UX, or the volume of channels? The pain is the gathering, not the storage. Smartria already aggregates. This product is a tier-2 UX differentiator, not a category-creating wedge.
Pivot from CCO buyer to broker-dealer external auditor as buyer. ~50 audit firms in SEC RIA space — thin TAM. Audit firm wants pre-built diff/reconstruction tooling to compress billable hours.
Killed. Personal liability real (G115) but multiple incumbents serve adjacent territory at right price point. Smarsh moving downmarket aggressively 2025-26 closes window. Audit-firm pivot has thin TAM (50 buyers).
Kill Reason
Smartria and MirrorWeb already serve the sub-enterprise RIA tier at $500-1,500/month. The 'git blame' version-control UX is incremental — the real pain is the volume of channels, not the storage format, and Smartria already aggregates. Smarsh has moved downmarket aggressively in 2025-26, further closing the window.
Risk Analysis
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